Liz Walsh

Liz is the founder of LW Insights. Liz is a researcher, brand strategist and storyteller. Her work bridges the gap between data science and human-centered design, delivering insights that inform strategy and drive measurable growth.

She led Innovation for one of the largest privately held companies in the U.S. and successfully framed the business case for transformational ventures in CPG, healthcare and technology.

Liz Walsh

Liz is the founder of LW Insights. Liz is a researcher, brand strategist and storyteller. Her work bridges the gap between data science and human-centered design, delivering insights that inform strategy and drive measurable growth.

She led Innovation for one of the largest privately held companies in the U.S. and successfully framed the business case for transformational ventures in CPG, healthcare and technology.

Clients

Professional Overview

My Approach

After launching profitable ventures as an entrepreneur, I now collaborate with business leaders to support customer discovery and evaluate product-market fit. Throughout my career, I have consistently championed the voice of the consumer, leveraging advanced research methodologies and building collaborative partnerships to drive measurable improvements. My expertise enables me to bridge the gap between data science, market research, and human-centered design, resulting in insights that inform strategy and inspire innovation.

I have built customer experience (CX) teams within corporate environments, led new venture teams, and eventually transitioned to working independently in spaces that better align with my mission and values. I partner with impact-driven organizations dedicated to improving the lives of individuals, communities, and society as a whole.

Guiding Principles

I believe in the transformative power of courage, empathy and curiosity. My values are deeply rooted in transparency, accountability and a relentless focus on outcomes.

Industries Served

  • Healthcare

  • Technology

  • Consumer Packaged Goods (CPG)

  • Food & Beverage

  • Startup Studios

Capabilities

  • Stakeholder interviews to understand motivations, behaviors & needs of customers.

  • User research to inform internal perspectives on an early-stage product or service idea.

  • Market validation to clarify value proposition and inform messaging development.

  • Go-to-market strategy and brand positioning support.

  • Experimentation and data analysis to support growth marketing initiatives.

Our Services

Case Studies

Earthkraft Mailers

Market Landscaping

Available Upon Request

Vivian Choice

Concept Testing

Available Upon Request

Strong4Life

Messaging

Available Upon Request