Hi, I’m Liz — researcher, strategist, and storyteller.

I’ve spent the past 20 years applying human-focused frameworks like Jobs to Be Done, Design Thinking, and Lean Startup to help organizations uncover transformative insights that drive market differentiation and positive business outcomes.

I have built market insight teams inside corporate environments, led new ventures, and founded my own innovation consultancy firm.

The value I deliver is bringing creativity to analytics. Data, without interpretation and visualization, leaves companies dead in the water. I translate behavioral data into clear, actionable guidance for executive leaders, ensuring that brand strategy is rooted in consumer truths and behavioral data.